Diamond Elite Franchise
Franchising is coming soon
We're getting ready to help people open their own Diamond Elite Rentals locations. Take a look at the plan and the training program below.
Coming soon
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Coming soon
DER Franchise Training Program
Learn how to start and run your own rental car company from the team behind Diamond Elite Rentals. The program walks you through the whole business: buying the right cars, pricing them, finding and screening drivers, covering repairs and insurance, and running the numbers so every car pays for itself.
Live online classes
Join from anywhere on Zoom or Google Meet and ask questions as you go.
Class replays
Missed a class or want a refresher? Watch the replays on your own time.
Who it's for
New and current business owners, investors, and anyone who wants to start a rental car company.
What it covers
- 1
How the model works
The three people in every deal (the car owner, Diamond Elite and the driver) and how each one earns from the same car.
- 2
Funding the car
Turning a tax refund or savings into a working car, and which car to look for at auction for each budget.
- 3
The driver's side
Why the car only works if the driver makes money, what a good delivery day looks like, and how to check a driver's earnings.
- 4
Owner math
Best-case and real-world numbers: what the owner keeps each month after insurance, repairs and GPS, and how long until the car is paid back.
- 5
Growing a fleet
How a small daily fee adds up across 10, 25, 50 and 100 cars, using partner cars instead of your own money.
- 6
Repairs and upkeep
Three ways to cover repairs (repair reserve, pay when needed, or fix it yourself) and what high delivery mileage does to a car.
- 7
Mileage caps
Setting a weekly mileage limit that protects the car without hurting an honest full-time driver.
- 8
Driver rules and terms
Who qualifies to rent, the deposit, weekly auto-pay, GPS disclosure, tolls and tickets, and weekly photo check-ins.
- 9
Insurance and legal
Commercial rental coverage, what personal policies and delivery apps don't cover, and when partner money needs a lawyer.
- 10
Run your own numbers
A step-by-step worksheet to price your own car, figure what you keep each month and how fast it pays for itself.
What you'll get out of it
- A clear picture of how a rental car company makes money, start to finish
- Know which cars to buy for your budget and what to charge per day or week
- A screening checklist so you rent to drivers who can pay
- Real monthly numbers: what you keep and when the car is paid back
- Ready-made policies for repairs, mileage, deposits and rental terms
- An insurance and legal checklist to handle before your first car goes out
- A worksheet to run the numbers on your own cars
- Live Q&A with the Diamond Elite team, and a path to opening your own location
Preview the training slides

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